Your Gateway to Personalized Education
Overview
A search engine for Finding Online courses and Tutors or build your career
Timeline
2 months
Role
UX Research - Product Design
Tools & Platform
Adobe Illustrator, Figma, Miro, Framer
Challenges
User trust
High competition
Course quality
Make it easier for users
How do you rate online course finders?
what you might want to change about the course finder service you are using?
Enhance User Experience
Improve Course Recommendations
Expand Course Content
Increase Flexibility
Improve Certification and Recognition
how do you decide which course to chose?
Course Content
25%
Relevance to Career Goals
30%
Cost and Value
5%
Reviews and Recommendations
15%
Certification and Recognition
10%
Flexibility and Format
15%
Where do you look for new courses?
Online
Course finders; Udemy, Coursera,...
User Needs
Users need a platform that understands their goals, preferences, and learning pace, offering tailored course recommendations and career paths.
The platform should allow users to easily track their learning progress
Business Needs
To stand out in the competitive ed-tech space, the platform needs to offer unique features, such as personalized career pathways, comprehensive filtering options, and a user-friendly dashboard that sets it apart from competitors.
Survey Findings
The survey results reveal that users generally rate online course finders positively, with an average rating of 4 stars. However, there is a clear desire for improvement in course recommendations, as this was the most selected area for change. This indicates that users are seeking more personalized and accurate suggestions to better meet their learning goals.
When deciding on courses, relevance to career goals (30%) and course content (25%) were the top factors influencing user choices. Flexibility, peer reviews, and certification were also important but less prioritized. Additionally, participants commonly discover new courses through search engines like Google and platforms such as Udemy and Coursera, showing a preference for widely-used, accessible resources.
Competitive Analysis
The competitor analysis reviewed FindCourses, Class Central, Alison, Course Buffet, and Open Culture based on filters, course formats, search options, pricing, and more. Class Central, FindCourses, and Alison excel in search functionality, while FindCourses offers the most course format variety. However, FindCourses and Alison are expensive.
Key pain points include Class Central's confusing list feature, FindCourses' lack of ratings, Open Culture's poor functionality, Course Buffet's unclear UX, and Alison's limited filtering and pop-up ads. Opportunities include Class Central's language options, FindCourses' education formats, and Alison's tutor platform.
Class Central
Search Option
Course Format
Course Filter
Review & Rating
Subscription
Course Description
Pain Points
creating a list is a little confusing
wide range of languages
all formats of education
wide range of platforms
personalized course
provides platform for Tutors
community
Not Functional
no rating to compare
not clear UX
No links to provider
not much filtering
expensive courses
expensive courses
Pop op Adds
Opportunities
Find Courses
Open Culture
Course Buffet
Alison
User story & Persona
Ella wants to explore new learning opportunities beyond her curriculum whenever she is in a break between her classes
She struggles to find enough time to dedicate to courses. Her hectic schedule making it challenging to prioritize her personal development and commit to consistent learning.
She wants to broaden her knowledge and skills and enhance her career prospects with practical skills that is relevant to her field of study.
Ella prioritize courses that align with her interests and career goals and bookmark them for future reference
University Explorer Ella
Age: 22
Location: Urban university campus
Education: Undergraduate in Business Management
Socio-economic: Middle-class, part-time job, financial aid
Pain Points:
Numerous options, but unclear which ones are most relevant and useful for her field.
Wants to make the most of her limited time between classes by choosing the right courses.
Aims to avoid spending unnecessary time on courses that don't align with her career goals.
Dave wants to use his spared times in lunch break and weekends to engage with new trends in his filed and take newest course to stay updated and productive.
He keeps forgetting about the schedule and the courses he takes keeps overdue. And he can’t keep track of what courses he took from different websites
He needs a platform that keeps all the courses he is taking and he liked so he can get back to in future without loosing access. also a place that he can track his schedule.
He adds some courses he think might be useful to his favorite list and sets up a schedule with deadlines for himself to be more dedicate to his studying.
Professional Development Dave
Pain Points:
UX Prototype
Process
1
Explore Courses
Logs in/Signs Up
Continues without Logging In
Selects Explore Courses
Choses subject
Choses subject
Keywords
Courses List
Process
2
Course Description
The website provides a detailed description of courses to make it easier for the visitor to choose.
It shows an overview of the course which describes the course and the provider which links to the provider website and the price. It shows the modules of the course so the visitor has a wider perspective.
It also defines some career opportunities based on findings in data. and finally a review and rating section which the learner can see both the provider's website reviews and the StudyVisor users' review and rating
Course Detail
Overview
Modules
Career opportunities
reviews
About Course
Price
Providers
Process
3
Build career
The second purpose of the website is to build a platform where users can create a personalized career path based on their interests, skills, personality, and preferences. One way to build a career is by allowing users to search by subject, which generates a list of careers related to that subject. By selecting a career, they are shown courses specifically aligned with that career path.
Build Career
Chose a subject
Need Help
careers list
Filters
selecting a career
Courses list
Description about the career path
Process
4
Build Career Path
Another way for visitors to build a career path is through personalization. If someone is unsure about a subject, they can choose a guide to help them find a career based on their personality or a category of interest. The platform presents various categories that users can filter, allowing them to explore careers within their chosen category.
Process
5
User Dashboard
The main goal of the website is to create a platform where users can search for online courses and tutors by subject. When users select "Explore Courses," they will see a list of courses from various providers, allowing them to compare options and choose the best course for their needs.
UI Prototype
Main Page- Light mode
Main Page- Dark mode
